Our client:

World Health Organization.

The challenge:

2017 campaign focusedon blood donation in emergencies. In crisis or emergency situation, the natural human response is “What can I do? How can I help?”. Therefore, the slogan for the 2017 campaign was: What can you do?, with the secondary message: Give blood. Give now. Give often.

Our contribution:

Development of the overall 2017 campaign including all types of creativities and designs.